Since the era of Social Media, Make Up Artists and Fashion Bloggers have become massive Influencers within the Beauty Industry. With the ability to now post videos on Instagram and YouTube these influencers can test out, critic & explain how to use these products. This is so much more powerful than a simple advert as the brands can show their consumer exactly how the product is intended to be used and the consumer can more easily relate to the Influencer.

The public no longer need the media or well known make up brands to find the latest new trends on the market and in turn the big brands have collaborated with Beauty Influencers to display their products online…